Blog Post #3

A week into my first tenure with Chegg, I began to adapt to working within an office space and, more importantly, what to work on while there. I was now getting into the full swing of working as a marketing intern and had just chosen what my contribution to the team would be. This internship portion occurred in 2018 during a World Cup in Russia. Sadly, America failed to qualify, so others and I found it difficult to find another country to root for. I then decided to attempt to solve the previously mentioned issue while finding a way to help Chegg's brand. I then thought of Chegg Play, a section of Chegg's website dedicated to more activities like quizzes and puzzles rather than practice problems and tests. So, I decided to work on a project that could bring together the 2018 World Cup and Chegg elements.

To figure out what design elements to use, many would have been found within How Design Makes Us Think. Chapter 1 of the book talks about how to draw in an audience in a positive way to make your product stand out from the rest positively. I had to think about elements like reflective design, which normally involves something the audience cares about. However, since America was not in this World Cup, I had to find a way for Chegg's most American audience to support another country, perhaps one they may not know anything about. Before making the new content for Chegg elegant and stylish, I had to solve the issue of making the audience appeal to something they may have little interest in.