Blog Post #2

My first few days at Chegg were relatively light workwise. The other interns and I mostly worked on team-building exercises and getting to know each other and other full-time Chegg employees. I met with my boss, Ramya Gogineni, who was a part of the product marketing team then. I didn't know much about marketing or design other than it is necessary to sell a brand/product to a target audience. However, Ramya understood my skills and knew I could be a valuable asset to the marketing team with the right guidance and instruction.

When reflecting upon what I did during my first tenure at Chegg, I can easily connect the first part to passages from Marketing Mistakes & Successes. I first thought about the mistakes in marketing, such as "New Coke," and how redesigning a product or brand that is already immensely successful can lead to that said brand losing. The target audience of Coca-Cola was not pleased with their favorite beverage being altered because they had both financial and emotional investments in the product. I would think to myself, how could I make Chegg more popular to current and potential new users without losing the already established audience? I would continue asking myself this question for weeks to ensure I only promoted the Chegg, not damage it.