Blog Post #14

To complete my small presentation on "Campus Advertising," I had to visit at least two College grounds to see how events, ads, etc., were being promoted to students. My first stop was San Jose State, which was easy as it was near Chegg HQ and not too far from my home. The one downside was the campus was "out of session," and there were no SJST students to ask where they heard about campus events, ads, etc... Sadly, this theme of no students being on campus would be a staple of my findings. After not having the best luck, I decided to try my luck elsewhere. During one of my weekends, I drove down to Santa Barbara, as I didn't need to go to Chegg offices in person and could have easily worked from a hotel room/hotel office. While in Santa Barbara, I decided to walk around UCSB to find something to help me not come back empty-handed. Unlike at San Jose State, UCSB had a lot of "public kiosks" found everywhere around campus, where flyers for events and such were posted. They proved useful, and I added the potential for kiosk utilization to my presentation.

The only thing I still needed was a student's account of how they would receive campus promotions. So, I decided to ask friends of mine attending various universities how they would learn about on-campus events. One of my friends told me about club promotions at his school, McGill University in Montreal, where students can post about clubs or other activities to an online public forum. The idea of promotion through online forums could be an avenue to explore and prove useful to my presentation. Despite several hurdles between me and gathering data, I presented my findings to my manager and team at Chegg in a small presentation. I mostly talked about how the brand could utilize my findings to promote Chegg on college campuses more effectively.